Ms. Bu is a distinguished executive with 20+ years of experience in developing global intellectual property licensing platforms. As Chief Licensing Officer at Via, Ms. Bu has led numerous complex licensing initiatives, and her expertise in establishing high-value partnerships has positioned Via as a definitive leader in the IP licensing sector.
During her tenure at Via, Ms. Bu facilitated substantial organizational growth, by optimizing scalable, multi-party licensing platforms that transformed patent portfolios into sustainable, recurring revenue streams. Furthermore, her strategic conflict resolution methods consistently converted disputes into enduring partnerships. Ms. Bu’s management of global patent programs attracted long-term commitments from leading licensors and implementers, contributing to billions in gross pool revenues. Renowned for her leadership and ability to build high-functional teams, Ms. Bu has established new benchmarks in patent licensing and earned her recognition as a trusted advisor to industry leaders globally.
Before becoming the Chief Licensing Officer, Ms. Bu served as General Counsel at Via, where she spearheaded the legal and commercial frameworks for the company’s largest licensing programs. Prior to joining Via, Ms. Bu provided intellectual property strategy counsel to technology startups and managed complex IP litigations at leading international law firms.
Ms. Bu began her career as a patent-holding scientist, developing novel drug candidates for neurological disorders. She earned a Juris Doctor (cum laude) from Santa Clara University School of Law and a Bachelor of Science in Chemistry from the University of California, San Diego, with minors in history and music.