Hélène Jay is Vice President of Media Programs at Via Licensing Alliance, the collaborative licensing leader. An accomplished IP leader and attorney, Ms. Jay has over 20 years of experience collaborating with licensees and licensors across the IP ecosystem to develop joint licensing programs covering speech and audio compression technologies, broadcast, automotive, and wireless standards.
In her current role at Via LA, an independently managed company owned by industry-leading participants with over 25 years of IP licensing leadership, Ms. Jay is responsible for the company’s Advanced Audio Coding program. AAC is one of the industry’s most successful patent pools offering access to more than 6,000 patents with nearly 1,000 licensees. Ms. Jay is an indispensable member of the team, closing some of the most significant licensing deals in the industry with the largest device manufacturers in the world, notably OPPO, Reliance, TCL, and Xiaomi. She also collaborates with many major global innovators in Via LA’s pools, including Apple, AT&T, Dolby, Fraunhofer, Microsoft, NTT, Orange, Panasonic, Philips, Samsung, and Sony.
Also in this role, Ms. Jay led the initiative to develop the new MPEG-H patent pool. The international standard MPEG-H 3D Audio brings the next level of entertainment to the user and enables content providers to create an innovative and immersive experience. Under her leadership, the pool’s aggregation represents more than 95% of the total SEP stack for the implementation of this spatial audio technology. Very few joint licensing programs attain this level of IP coverage. Ms. Jay’s leadership, deep industry knowledge, and established relationships with the global partners involved in MPEG-H enabled her to bring this extraordinary pro-ecosystem program to the market.
Before joining Via LA, Ms. Jay resided in Montréal, where she served as the vice president of licensing for Voice Age. She began her career as the trusted Legal Counsel of the European Standardization Organization, ETSI.
Ms. Jay studied in Paris and Oxford and holds a Master of Université Paris X Nanterre in International Business Law.